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Social Media Communication Procedures

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Section 1 - Introduction

(1) Social media are important tools for the University to communicate with its students, staff, communities and other stakeholders.

(2) The Social Media Communication Procedures provides a framework for University staff, working to create and manage University of Newcastle social media channels.

(3) These procedures must be read in conjunction the University of Newcastle Social Media Communication Policy and Social Media Communication Guidelines.

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Section 2 - Using the University's Social Media Channels

(4) Staff are encouraged to contact the University's Marketing and Communications to add University information to the University's official social media channels. These include,

  1. The University of Newcastle Facebook and Twitter pages;
  2. YouTube channel;
  3. UoN Students Facebook and Twitter pages;
  4. UoN Future Students Facebook and Twitter pages.

(5) Staff can also contact owners of social media channels in the University targeting more specific audiences where relevant.

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Section 3 - Creating a Social Media Channel

(6) Before creating a new social media channel, complete the attached brief and send it to the University's Marketing and Communications team. They will give you expert advice and guidance on how to establish channels and use social media before it goes to the relevant DVC or PVC for approval.

(7) The Vice-Chancellor, Deputy Vice-Chancellors, or their nominated officers, will approve all new social media channels relating to their respective portfolios before establishment.

(8) Pro Vice-Chancellors, or their nominated officers, will approve all new social media channels relating to their respective portfolios before establishment.

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Section 4 - Managing a Social Media Channel

(9) Owners of social media channels are required to monitor their channel daily.

(10) Owners of social media channels must respond to public questions, comments or requests for information in a timely manner and in accordance with the Social Media Communication Policy.

(11) Guidance on how to moderate a channel is outlined in the attached moderation flowchart.

(12) Any issues of concern should be reported to the University's Marketing and Communications team, Digital Marketing Manager in the first instance.

(13) Marketing and Communications will be responsible for coordinating issues management and stakeholder management pertaining to social media use.

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Section 5 - Social media expertise and training

(14) Advice and guidance on social media are available from the University's Marketing and Communications team.

(15) Staff managing social media channels are encouraged to contact the University's Marketing and Communications team for training in the use of social media.